Growing up in Venezuela before the internet, I had no way to measure my ability against that of others around the world and no way to be seen internationally. I never truly dreamed about playing at a higher level because I did not have the access. My vision behind 3rd Lens is to bring players and clubs access and a new awareness, igniting the fires of possibility so that aspiring players can have realistic dreams about playing the beautiful game.

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During the COVID-19 pandemic, not being able to coach, 3rd Lens was born as a way to channel my soccer knowledge as a way to bridge the gap between passionate fans and the intricate world of soccer analytics. We broke through the conventional boundaries that have long separated statistics from the visceral "eye test" by using data models and tactical expertise to provide insights into the game. The result was a Football Content Awards Gold Medal and the birth of 3rd Lens Soccer Analytics bringing top level analysis to grass roots programs worldwide.